THE DEFINITION OF "WHITE SPACE"

I use white space a lot in my designs and often find myself explaining this odd use of space to my clients. So today I decided to share with everybody. This is the definition of white space according to WIKIPEDIA:

In page layout, illustration and sculpture, white space is often referred to as negative space. It is that portion of a page left unmarked: the space between graphics, margins, gutters, space between columns, space between lines of type or figures and objects drawn or depicted. The term arises from graphic design practice, where printing processes generally use white paper.

White space should not be considered merely 'blank' space — it is an important element of design which enables the objects in it to exist at all, the balance between positive (or non-white) and the use of negative spaces is key to aesthetic composition.

When space is at a premium, such as some types of magazine, newspaper, and yellow pages advertising, white space is limited in order to get as much vital information on to the page as possible. A page crammed full of text or graphics with very little white space runs the risk of appearing busy, cluttered, and is typically difficult to read. Some designs compensate for this problem through the careful use of typeface.

Judicious use of white space can give a page a classic, elegant, or rich appearance. For example, upscale brands often use ad layouts with little text and a lot of white space. Inexpert use of white space can make a page appear incomplete.

For publication designers, white space is very important. Publications can be printed on a various of amount of different papers, those of which can have different colors, textures, etc. In these cases, white space is used for good presentation and showcasing the different stocks used.

The use of white space in a wedding invitation.

FOR THE LOVE OF PAPER: The next time you're looking at an invitation ensemble, a magazine layout or an advertisement, see if you spot any white space in the design. It's actually pretty fun!